brandDNA™ Express Training + Dharma GPT
The system that makes AI sound EXACTLY like your brand-so you stop rewriting everything it produces.
Turn Your AI Into a True Extension of Your Brand In Just 2 Hours.
For $10
Get the 2-hour express training, brandDNA™ AND the Dharma GPT to finally make AI sound exactly like your brand.
Join live on Wednesday, Nov 19th (2 PM Eastern). Get the class, the tool, and the replay for $10
After that, the price doubles to $20 for the replay alone.
Your AI Sounds Like a Robot. Here's the $10 Fix.
Details:
Date: November 19 | Wednesday
Time: 2:00 PM Eastern
LIVE on Zoom
Replay Included
Your AI Doesn’t Sound Like You.
Here’s Why (And How to Fix It).
If your AI-generated content feels:
❌ Generic
❌ Robotic
❌ Off-brand
❌ Or needs constant rewrites…
…it’s not because AI can’t understand your brand.
It’s because AI has never been trained on it.
Large language models know “the internet.”
They don’t know your organization’s mission, values, tone, worldview, or audience.
Until you teach it that, your AI will always sound like “everyone else.”
This training changes that.
Imagine This…
AI that writes with your exact tone
Emails that sound like they came from your desk
Social posts that feel unmistakably you
Messaging that stays aligned-across every channel
Hours saved every week from not rewriting AI outputs
A system you can use for clients, instantly increasing your value.
In 2 hours, you’ll build the foundation that makes all of this possible.
Introducing:
brandDNA + The Dharma GPT
Your Organization’s AI Identity System
brandDNA™ is the method.
Dharma GPT is the tool that builds it with you.
Together, they give your AI a “brand brain” and “brand identity”-the same clarity you’d expect from a trained marketing hire.
⭐ **Meet Dharma GPT
Your Brand-Building AI Assistant**
Dharma isn’t a prompt.
It’s a custom GPT engineered to:
This is the difference between “AI writing stuff” and AI writing like you.
And with this training, you get full access-plus a client-use license
This is the difference between “AI writing stuff” and AI writing like you.
And with this training, you get full access-plus a client-use license
Ask the right questions
Pull out the critical details
Assemble a complete brand dossier
Organize your identity, voice, tone, values, and audience data
Output a polished document ANY AI can be trained on
In Just 2 Hours, You Will:
Build Your Brand’s Dossier (Your AI “Brand Bible”)
A complete, structured document that teaches AI to write in your brand’s voice.
🔥 Use Dharma GPT to Assemble Everything Automatically
No writing from scratch. No guesswork. Dharma guides you step-by-step.
🔥 Learn How to Train ANY AI Model (ChatGPT, Claude, Gemini)
Upload your brandDNA dossier and instantly upgrade their output.
🔥 Master the Psychology Behind Brand Voice Training
Understand why AI struggles-and how to fix it permanently.
🔥 Get the Pro-Level Prompt Pack
Use your new dossier to generate emails, social posts, website copy, video scripts, and more-with perfect brand alignment.
About Your Instructor:
Jonathan Mast
Jonathan Mast is a principled entrepreneur, systems-builder, and founder of Whitebeard Strategies.
He created brandDNA™ and the Dharma GPT after watching thousands of business owners struggle with off-brand, generic AI outputs. His work focuses on building practical, repeatable systems that create real value for organizations-not theoretical shortcuts.
Jonathan teaches AI in a way that is:
Clear
Actionable
Practical
Organize your identity, voice, tone, values, and audience data
Output a polished document ANY AI can be trained on
This express training gives you full access to his proven method.
When you register today for $10
you get:
🔥 The 2-Hour Live Training with Jonathan Mast
(Value: $97)
🔥 Full Access to Dharma GPT (Your Dossier Assistant)
(Value: $197)
🔥 Agency & Client Use License
Use Dharma to build brandDNA dossiers for your clients.
(Value: $97)
🔥 The Complete Session Replay
Yours to keep.
(Value: $47)
🔥 The Pro-Level Prompt Pack (Templates Included)
(Value: $47)
After the live event on November 19th, the price doubles to $20 and will only include the replay.
This is your one and only chance to get the live class and access to the Dharma GPT for this price.
Our Commitment: This is a high-value, actionable workshop.
Because you receive immediate and permanent access to the Dharma GPT and the session replay,
we do not offer refunds.
We are confident the value you receive will far exceed your $10 investment.
I already use BRANDscribe. How is brandDNA different?
Great question. While BRANDscribe is a powerful tool for defining your core brand voice, brandDNA (and the Dharma GPT) is our new, recommended methodology built specifically to train your AI. Dharma is different because it focuses on a wider set of organizational and audience data that AI models need, such as detailed personas, competitive analysis, and your company's mission in a structured format. Think of BRANDscribe as a strong foundation; this method is the natural add-on that builds the complete "brand bible" your AI needs.
I already have access to Dharma from a previous event. Is this still for me?
Absolutely. In fact, it's especially for you. Just having the tool isn't the solution; knowing the method is. This training is focused on the "how"-how to build a powerful organizational dossier and how to use that dossier to get perfect, on-brand content from any LLM (ChatGPT, Claude, Gemini, etc.), not just Dharma. This workshop teaches you the system.
What tools do I need for this training? Will the free version of ChatGPT work?
Yes! The free versions of all major LLMs are perfectly fine. The "Dossier" that Dharma helps you create is just a PDF. You'll learn how to upload that PDF to any AI to give it a "corporate soul." No paid subscriptions are required.
Can I use Dharma for my clients?
Yes. Your access to Dharma includes an agency/client-use license. This means you can (and should!) use Dharma to create dossiers for your clients as part of your service. The only restriction is that you cannot resell or share the Dharma GPT directly with your clients; you must be the one using the tool on their behalf.
brandDNA™ Express Training Terms and Conditions
By purchasing access to the brandDNA™ (the "Challenge"), you agree to the following terms and conditions:
1. Acceptance of Terms
By purchasing access to and participating in the Challenge, you agree to be bound by these Terms. If you disagree with any part of these Terms, you may not participate in the Challenge.
2. Description of Service
brandDNA™ is a live online training program. The Challenge includes live training sessions, Q&A periods, access to a private challenge group, and additional resources.
3. Eligibility & Prerequisites
Participants must be at least 18 years old and have the legal capacity to enter into these Terms. To participate effectively, you should have access to:
• A stable internet connection
• Any additional third-party tools recommended during the Challenge
4. Registration and Payment
To participate in the Challenge, you must register and pay the stated fee.
All payments are securely processed through Stripe, PayPal, or a selected payment gateway.
Prices are subject to change, but confirmed registrations will not be affected by future price adjustments.
5. Access and Materials
Live Challenge Access Includes:
• Live training sessions
• Q&A access
• Private challenge community access
• Additional resources as provided during the training
Replay Access Includes:
• Recordings of all live sessions
• Continued access to training resources
• Group access for post-Challenge implementation support
• Replay access will remain available for 12 months from the date of the live training unless removed due to third-party platform restrictions.
6. Refund Policy
All sales are final. Due to the digital nature of the program and the immediate delivery of training assets, no refunds will be issued. By enrolling, you agree to commit to full participation.
The sole exception to this policy is outlined in Section 10.1 regarding replay delivery technical difficulties, where a complimentary course registration coupon may be provided in lieu of replay access.
7. Intellectual Property Rights
All materials provided in the Challenge including but not limited to training sessions, prompts, templates, automation guides, and other resources are the intellectual property of White Beard Strategies LLC and may not be reproduced, sold, or distributed without express written permission.
8. User Obligations
Participants agree to:
• Use the content solely for their own learning and business application
• Maintain access confidentiality (no sharing login details or content externally)
• Abide by instructions given within the Challenge
You may NOT:
• Resell or distribute any Challenge content
• Use the training to create competing content or offerings
• Share proprietary materials outside the Challenge group
9. Private Group Conduct
Participation in the private Challenge community is contingent upon:
Respectful, constructive communication
No self-promotion, spamming, or soliciting
Confidentiality of Challenge strategies and discussions
Violation may result in removal from the group without refund.
10. Technical Support and Limitations
We provide limited technical support through:
• Challenge Q&A sessions
• Community posts and moderator guidance
We are not responsible for:
• Functionality or uptime of third-party services
• Changes to third-party tools
• Internet or device issues on the participant's end
10.1 Replay Delivery Guarantee
In the event that White Beard Strategies LLC is unable to deliver replay recordings to participants within seven (7) days of a live training session due to technical difficulties, recording failures, or any other circumstances beyond our reasonable control, the remedy shall be a complimentary registration coupon to any available training course of equivalent or lower value from our course library, rather than a monetary refund.
Participants will be notified by email within seven (7) days if replay delivery will not be possible and provided with a complimentary course registration coupon
Participants may select any available training course priced at the same or lower value as their original purchase
The complimentary course registration coupon must be redeemed within twelve (12) months of issuance
This provision applies only when replay delivery is completely unavailable, not for delays in delivery
Course selection is subject to availability and scheduling
This remedy is provided in lieu of any refund claims related to replay access (see Section 6)
11. Disclaimer of Warranties
The Challenge is provided "as-is" for educational purposes only. We do not guarantee:
• Specific outcomes, financial or otherwise
• Continuous access to third-party tools, applications or platforms
• Any form of success without participant implementation and effort
• Your results will vary based on your input, execution, and industry variables.
12. Privacy Policy
Participation is subject to the White Beard Strategies LLC Privacy Policy, available here:
https://whitebeardstrategies.com/privacy-policy
13. Changes to Terms
These Terms may be modified at any time. Continued participation signifies acceptance of the updated Terms.
14. Contact Information
For questions or concerns, contact:
Important Disclaimer
By purchasing this training, you agree to the following:
•White Beard Strategies LLC provides educational content and does not guarantee results
• AI and technology tools evolve frequently; relevance of techniques may change
• All materials are protected by copyright; sharing without consent is prohibited
• Testimonials are not guarantees of typical results
• Individual success depends on personal factors and market context
• Jonathan Mast is not personally liable; legal agreement is with White Beard Strategies LLC
• Michigan law governs all disputes
Full disclaimer available at:
https://whitebeardstrategies.com/earnings-products-disclaimer/
Last Updated: November 2025