YOUR ORGANIZATION'S AI IDENTITY SYSTEM
brandDNA™ Express Training - Replay
Get the 2-hour express training, brandDNA™ AND the Dharma GPT to finally make AI sound exactly like your brand.
Your AI Sounds Like a Robot. Here's the Fix.
Is your AI-generated content
falling flat?
You’re using AI to save time, but the results are… generic. The tone is off. The messaging doesn't capture your unique brand voice, and it certainly doesn't speak to the heart of your ideal customer.
You're spending more time editing and rewriting than you’d like, and you’re left wondering if AI can ever truly understand your business.
The problem isn’t the AI. It’s the training.
Large language models are trained on the entire internet. They don't know your company’s mission, your values, or the specific pain points of your audience.
It’s time to change that.
Introducing:
brandDNA + The Dharma GPT
Imagine handing a new marketing hire a comprehensive "brand bible" on their first day. They’d be equipped to represent you perfectly from the start.
That’s exactly what brandDNA does for your AI.
In this 2-hour, hands-on training, you won't just learn the theory-you'll get the tool. You will learn to create a detailed Dossier for your organization that becomes the single source of truth for any AI model.
And to make it effortless, you will receive access to Dharma, the custom GPT built to be your personal assistant in this process. Dharma guides you step-by-step, asks the right questions, and builds the comprehensive dossier for you.
In Just 2 Hours, You Will:
✅ Master the "Why": Understand why training AI on your brand identity is critical for authentic communication.
✅ Build Your Brand Bible: Learn the step-by-step Dossier Method to deconstruct your organization’s DNA into a format AI can understand.
✅ Get the Dharma GPT: Receive the custom GPT that builds your dossier for you and get a live walkthrough of how to use it for your brand and your clients.
✅ Implement Immediately: Learn how to use your completed dossier to train all leading AI models (like ChatGPT, Claude, and Gemini) for consistent, on-brand results.
✅ Prompt Like a Pro: Get our exclusive templates for prompting your newly-trained AI to generate everything from emails and social media posts to website copy.
About Your Instructor:
Jonathan Mast
Jonathan Mast isn't just a theorist; he's a "Principled Entrepreneur" and systems-builder obsessed with creating real value. As the founder of Whitebeard Strategies, he's known for his no-fluff, service-first approach to marketing and AI.
He personally built brandDNA and the Dharma GPT not as a concept, but as a practical solution to a problem he saw everyone facing. He believes in building things that help people, and in this training, he's giving you the keys to the system he created.
When you register today for $20, you get:
✅ The 2-Hour Training with Jonathan Mast
✅ Access to the Dharma GPT (The tool that builds your dossier)
✅ Agency & Client Use License (Use Dharma for your clients, boosting your value)
✅ The Complete Session Replay (Yours to keep)
✅ The Pro-Level Prompt Pack (Templates to use with your new dossier)
This is your one and only chance to get the class and access to the Dharma GPT.
Our Commitment: This is a high-value, actionable workshop.
Because you receive immediate and permanent access to the Dharma GPT,
we do not offer refunds.
We are confident the value you receive will far exceed your $20 investment.
I already use BRANDscribe. How is brandDNA different?
Great question. While BRANDscribe is a powerful tool for defining your core brand voice, brandDNA (and the Dharma GPT) is our new, recommended methodology built specifically to train your AI. Dharma is different because it focuses on a wider set of organizational and audience data that AI models need, such as detailed personas, competitive analysis, and your company's mission in a structured format. Think of BRANDscribe as a strong foundation; this method is the natural add-on that builds the complete "brand bible" your AI needs.
I already have access to Dharma from a previous event. Is this still for me?
Absolutely. In fact, it's especially for you. Just having the tool isn't the solution; knowing the method is. This training is focused on the "how"-how to build a powerful organizational dossier and how to use that dossier to get perfect, on-brand content from any LLM (ChatGPT, Claude, Gemini, etc.), not just Dharma. This workshop teaches you the system.
What tools do I need for this training? Will the free version of ChatGPT work?
Yes! The free versions of all major LLMs are perfectly fine. The "Dossier" that Dharma helps you create is just a PDF. You'll learn how to upload that PDF to any AI to give it a "corporate soul." No paid subscriptions are required.
Can I use Dharma for my clients?
Yes. Your access to Dharma includes an agency/client-use license. This means you can (and should!) use Dharma to create dossiers for your clients as part of your service. The only restriction is that you cannot resell or share the Dharma GPT directly with your clients; you must be the one using the tool on their behalf.
brandDNA™ Express Training Terms and Conditions
By purchasing access to the brandDNA™ (the "Challenge"), you agree to the following terms and conditions:
1. Acceptance of Terms
By purchasing access to and participating in the Challenge, you agree to be bound by these Terms. If you disagree with any part of these Terms, you may not participate in the Challenge.
2. Description of Service
brandDNA™ is a live online training program. The Challenge includes live training sessions, Q&A periods, access to a private challenge group, and additional resources.
3. Eligibility & Prerequisites
Participants must be at least 18 years old and have the legal capacity to enter into these Terms. To participate effectively, you should have access to:
• A stable internet connection
• Any additional third-party tools recommended during the Challenge
4. Registration and Payment
To participate in the Challenge, you must register and pay the stated fee.
All payments are securely processed through Stripe, PayPal, or a selected payment gateway.
Prices are subject to change, but confirmed registrations will not be affected by future price adjustments.
5. Access and Materials
Live Challenge Access Includes:
• Live training sessions
• Q&A access
• Private challenge community access
• Additional resources as provided during the training
Replay Access Includes:
• Recordings of all live sessions
• Continued access to training resources
• Group access for post-Challenge implementation support
• Replay access will remain available for 12 months from the date of the live training unless removed due to third-party platform restrictions.
6. Refund Policy
All sales are final. Due to the digital nature of the program and the immediate delivery of training assets, no refunds will be issued. By enrolling, you agree to commit to full participation.
The sole exception to this policy is outlined in Section 10.1 regarding replay delivery technical difficulties, where a complimentary course registration coupon may be provided in lieu of replay access.
7. Intellectual Property Rights
All materials provided in the Challenge including but not limited to training sessions, prompts, templates, automation guides, and other resources are the intellectual property of White Beard Strategies LLC and may not be reproduced, sold, or distributed without express written permission.
8. User Obligations
Participants agree to:
• Use the content solely for their own learning and business application
• Maintain access confidentiality (no sharing login details or content externally)
• Abide by instructions given within the Challenge
You may NOT:
• Resell or distribute any Challenge content
• Use the training to create competing content or offerings
• Share proprietary materials outside the Challenge group
9. Private Group Conduct
Participation in the private Challenge community is contingent upon:
Respectful, constructive communication
No self-promotion, spamming, or soliciting
Confidentiality of Challenge strategies and discussions
Violation may result in removal from the group without refund.
10. Technical Support and Limitations
We provide limited technical support through:
• Challenge Q&A sessions
• Community posts and moderator guidance
We are not responsible for:
• Functionality or uptime of third-party services
• Changes to third-party tools
• Internet or device issues on the participant's end
10.1 Replay Delivery Guarantee
In the event that White Beard Strategies LLC is unable to deliver replay recordings to participants within seven (7) days of a live training session due to technical difficulties, recording failures, or any other circumstances beyond our reasonable control, the remedy shall be a complimentary registration coupon to any available training course of equivalent or lower value from our course library, rather than a monetary refund.
Participants will be notified by email within seven (7) days if replay delivery will not be possible and provided with a complimentary course registration coupon
Participants may select any available training course priced at the same or lower value as their original purchase
The complimentary course registration coupon must be redeemed within twelve (12) months of issuance
This provision applies only when replay delivery is completely unavailable, not for delays in delivery
Course selection is subject to availability and scheduling
This remedy is provided in lieu of any refund claims related to replay access (see Section 6)
11. Disclaimer of Warranties
The Challenge is provided "as-is" for educational purposes only. We do not guarantee:
• Specific outcomes, financial or otherwise
• Continuous access to third-party tools, applications or platforms
• Any form of success without participant implementation and effort
• Your results will vary based on your input, execution, and industry variables.
12. Privacy Policy
Participation is subject to the White Beard Strategies LLC Privacy Policy, available here:
https://whitebeardstrategies.com/privacy-policy
13. Changes to Terms
These Terms may be modified at any time. Continued participation signifies acceptance of the updated Terms.
14. Contact Information
For questions or concerns, contact:
Important Disclaimer
By purchasing this training, you agree to the following:
•White Beard Strategies LLC provides educational content and does not guarantee results
• AI and technology tools evolve frequently; relevance of techniques may change
• All materials are protected by copyright; sharing without consent is prohibited
• Testimonials are not guarantees of typical results
• Individual success depends on personal factors and market context
• Jonathan Mast is not personally liable; legal agreement is with White Beard Strategies LLC
• Michigan law governs all disputes
Full disclaimer available at:
https://whitebeardstrategies.com/earnings-products-disclaimer/
Last Updated: November 2025