Discover Exactly Who Your Best Customers Are - and What to Say to Make Them Buy
🔓 Unlock the Hidden Psychology of Your Ideal Customer
So you stop attracting the wrong leads - and finally get marketing that actually works.
Tired of getting leads that ghost?
⚠️ Customers who don’t convert
⚠️ Clients who don’t stick
⚠️ Prospects who aren’t the right fit (and become a headache)
It’s not your product.
It’s not your platform.
It’s that you don’t truly know who you’re speaking to.
That changes here.
🎯 What This Workshop Delivers
In one powerful session, you’ll:
✅ Go way beyond “age, gender, income”
✅ Learn the psychology, behavior, and emotional drivers of your true ideal client
✅ Use AI to build a complete customer avatar - and create content that converts
✅ Walk away with two powerful GPT tools to generate messaging that speaks directly to
the people you actually want to attract
🚀 What You’ll Walk Away With
A crystal-clear Ideal Customer Avatar - built with AI, behavior science, and your own insights
A custom GPT that defines and refines your target customer in real time
A SECOND GPT that rewrites your content in 4 emotional styles to match how your audience thinks
A bank of content ideas tied directly to your customer’s pain points, desires, and values
A repeatable system to create high-converting content in minutes - not hours
🔍 What We Cover (and Why It Works)
ICP vs ICA
• ICP (Ideal Customer Profile): the outer shell - industry, role, income, etc.
• ICA (Ideal Customer Avatar): the real human inside - their language, beliefs, fears, and goals
Beyond Demographics
We dive deep into:
• Psychographics - how they think, what they believe
• Behavioral Graphics - how they act, where they spend time
• Pain Points - what keeps them stuck, frustrated, or searching
From Insight to High-Converting Content
You’ll learn how to turn customer insight into marketing that lands:
🧲 Lead Magnets - freebies your audience actually wants
🤝 Value-Trust Content - builds authority and connection
💸 Call-to-Action Content - invites them to say yes
The 4A Framework - Write to Match How People Think
Different customers are triggered by different messages. We’ll show you how to tailor content for:
Analytical - facts, logic, data
Aspirational - future success, growth, identity
Actionable - steps, lists, how-to
Anthropological - connection, meaning, storytelling
You’ll walk away with a GPT that can instantly rewrite your content in all 4 styles — ready to test, scale, and sell.
👥 Who This Workshop Is For:
✅ Business owners tired of speaking into the void
✅ Marketers and coaches who want better messaging - fast
✅ Content creators who want their words to drive action
✅ Anyone using AI who wants to go deeper, not just faster
🎓 Meet Your Guides
Jonathan Mast, Jason Schemmel & Eve Whitaker
With decades of combined experience in marketing, psychology, AI, and content strategy - we’ve helped thousands of business owners connect deeper and convert faster.
Now we’re handing you the same frameworks and tools we use with clients behind the scenes.
When and Where?
Date: Wednesday | June 11
Time: 2:00 PM EST
💥 Ready to Attract the Right People - and Repel the Wrong Ones?
Stop wasting time on content that doesn’t connect.
Start creating messages your ideal customer feels in their gut.
✅ Build your Ideal Customer Avatar
✅ Get 2 Custom GPTs
✅ Walk away with content that clicks
🔥 Reserve Your Spot Now - Seats Limited
