We’re not teaching “theory.”
We’re building the content and ad system - together.
🖥️ Live on Zoom | 🎥 Replay Included
You have a clarity problem.
If you’re not getting clicks, conversions, or qualified leads - it’s not because your offer sucks.
It’s because you’re saying the wrong things to the wrong people… or worse, to no one specific at all.
This 3-day challenge fixes that - fast.
We take out all the guesswork and provide a proven system that works.
✅ A dialed-in Ideal Customer Profile
✅ A complete messaging system you can reuse forever
✅ 12 ready-to-run content pieces tailored for ads
✅ A tested Meta Ads strategy you can launch immediately
✅ Access to 3 powerful, done-for-you GPTs (more on that below)
📅 DAY 1 — Know Your Audience
Outcome: You’ll know exactly who you’re speaking to and what to say.
Quick ICA refresher — no filler
Build your Content Trifecta™
→ WHO they are
→ WHAT they struggle with
→ HOW you solve it
Use your ICA GPT to shortcut the whole process
📅 DAY 2 — Write the Right Content
Outcome: You’ll create a full funnel of ad-ready posts in one afternoon.
Learn the Content Tier System (Value vs Offer content)
Identify 3 real pain points from your audience
Write 1 high-performing post for each
Use the 4A Framework to rewrite each post 4 different ways:
→ Analytical
→ Aspirational
→ Anthropological
→ Actionable
✅ You leave Day 2 with 12 strategic, scroll-stopping pieces of content.
📅 DAY 3 — Launch with Ads
Outcome: Your first ad campaign is built and ready to go.
Upload + segment your list
Build custom and lookalike audiences
Launch retargeting using your content funnel
Step-by-step ad setup walkthrough inside Meta
Real-time Q&A for campaign clarity
Led by Jason Schemmel — a pro who’s built and launched funnels for 7-figure brands.
You’ll get 3 exclusive CustomGPTs that do the heavy lifting for you:
🔹 ICA GPT – Get clarity on who you’re targeting
🔹 Content Trifecta GPT – Turn real problems into content
🔹 4A GPT – Make every post hit harder by tailoring to emotion + logic
These aren’t ChatGPT “prompts.”
They’re plug-and-play assistants trained for business growth.
Jason Schemmel and Eve Whitaker
With decades of combined experience in marketing, psychology, AI, and content strategy - we’ve helped thousands of business owners connect deeper and convert faster.
Now we’re handing you the same frameworks and tools we use with clients behind the scenes.
$97 → Live Training + Lifetime Access to the Replay
🎁 BONUS: GPT Toolkit Included (yours to keep)
Only 3 afternoons to build a system that sells.
Not theory. Not inspiration. Just execution.
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MarketReady™ Challenge Training Terms and Conditions
By purchasing access to the MarketReady™ (the "Challenge"), you agree to the following terms and conditions:
1. Acceptance of Terms
By purchasing access to and participating in the Challenge, you agree to be bound by these Terms. If you disagree with any part of these Terms, you may not participate in the Challenge.
2. Description of Service
MarketReady™ is a live online training program. The Challenge includes live training sessions, Q&A periods, access to a private challenge group, and additional resources.
3. Eligibility & Prerequisites
Participants must be at least 18 years old and have the legal capacity to enter into these Terms. To participate effectively, you should have access to:
A stable internet connection
Any additional third-party tools recommended during the Challenge
4. Registration and Payment
To participate in the Challenge, you must register and pay the stated fee.
All payments are securely processed through Stripe, PayPal, or a selected payment gateway.
Prices are subject to change, but confirmed registrations will not be affected by future price adjustments.
5. Access and Materials
Live Challenge Access Includes:
Live training sessions
Q&A access
Private challenge community access
Additional resources as provided during the training
Replay Access Includes:
Recordings of all live sessions
Continued access to training resources
Group access for post-Challenge implementation support
Replay access will remain available for 12 months from the date of the live training unless removed due to third-party platform restrictions.
6. Refund Policy
All sales are final. Due to the digital nature of the program and the immediate delivery of training assets, no refunds will be issued. By enrolling, you agree to commit to full participation.
The sole exception to this policy is outlined in Section 10.1 regarding replay delivery technical difficulties, where a complimentary course registration coupon may be provided in lieu of replay access.
7. Intellectual Property Rights
All materials provided in the Challenge including but not limited to training sessions, prompts, templates, automation guides, and other resources are the intellectual property of White Beard Strategies LLC and may not be reproduced, sold, or distributed without express written permission.
8. User Obligations
Participants agree to:
Use the content solely for their own learning and business application
Maintain access confidentiality (no sharing login details or content externally)
Abide by instructions given within the Challenge
You may NOT:
Resell or distribute any Challenge content
Use the training to create competing content or offerings
Share proprietary materials outside the Challenge group
9. Private Group Conduct
Participation in the private Challenge community is contingent upon:
Respectful, constructive communication
No self-promotion, spamming, or soliciting
Confidentiality of Challenge strategies and discussions
Violation may result in removal from the group without refund.
10. Technical Support and Limitations
We provide limited technical support through:
Challenge Q&A sessions
Community posts and moderator guidance
We are not responsible for:
Functionality or uptime of third-party services
Changes to third-party tools
Internet or device issues on the participant's end
10.1 Replay Delivery Guarantee
In the event that White Beard Strategies LLC is unable to deliver replay recordings to participants within seven (7) days of a live training session due to technical difficulties, recording failures, or any other circumstances beyond our reasonable control, the remedy shall be a complimentary registration coupon to any available training course of equivalent or lower value from our course library, rather than a monetary refund.
Participants will be notified by email within seven (7) days if replay delivery will not be possible and provided with a complimentary course registration coupon
Participants may select any available training course priced at the same or lower value as their original purchase
The complimentary course registration coupon must be redeemed within twelve (12) months of issuance
This provision applies only when replay delivery is completely unavailable, not for delays in delivery
Course selection is subject to availability and scheduling
This remedy is provided in lieu of any refund claims related to replay access (see Section 6)
11. Disclaimer of Warranties
The Challenge is provided "as-is" for educational purposes only. We do not guarantee:
Specific outcomes, financial or otherwise
Continuous access to third-party tools, applications or platforms
Any form of success without participant implementation and effort
Your results will vary based on your input, execution, and industry variables.
12. Privacy Policy
Participation is subject to the White Beard Strategies LLC Privacy Policy, available here:
https://whitebeardstrategies.com/privacy-policy
13. Changes to Terms
These Terms may be modified at any time. Continued participation signifies acceptance of the updated Terms.
14. Contact Information
For questions or concerns, contact:
Important Disclaimer
By purchasing this training, you agree to the following:
White Beard Strategies LLC provides educational content and does not guarantee results
AI and technology tools evolve frequently; relevance of techniques may change
All materials are protected by copyright; sharing without consent is prohibited
Testimonials are not guarantees of typical results
Individual success depends on personal factors and market context
Jonathan Mast is not personally liable; legal agreement is with White Beard Strategies LLC
Michigan law governs all disputes
Full disclaimer available at:
https://whitebeardstrategies.com/earnings-products-disclaimer/
Last Updated: July 2025