Your Ads Aren’t Broken. Your Structure Is.

This SPARK Session with advertising strategist Laurel Portié breaks down a modern lead generation framework designed for today’s Meta environment - where attribution is noisy, costs fluctuate, and most advertisers optimize the wrong signals.


You’ll learn how to structure campaigns so Meta’s AI can actually learn, improve, and support long-term growth - rather than forcing you into constant resets.

Every month spent running fragmented campaigns is another month training the algorithm incorrectly.

WHAT THIS SESSION IS ABOUT

Meta advertising didn’t get harder - it got different.

In this SPARK Session, Laurel explains the strategic shift many advertisers miss:

why simpler campaign structures outperform complex ones, why last-click metrics distort decision-making, and how to design a lead ecosystem that supports both near-term demand and future buyers.


You’ll explore:

  • How Meta’s AI interprets campaign data

  • Why most advertisers unintentionally dilute performance

  • The role of content in training the algorithm

  • How to think beyond “ready-to-buy-now” audiences

This is not about hacks.

It’s about building a system that improves as conditions change.

Meet Your Trainer

Laurel Portié - Advertising Strategist & Founder, Ad Coaching For 7

Laurel Portié brings over two decades of experience in advertising and media, spanning broadcast networks and digital platforms. She’s known for teaching advertisers how to build sustainable ad systems by focusing on fundamentals, signal clarity, and buyer behavior - rather than chasing surface-level metrics.


Her work emphasizes long-term thinking, practical decision-making, and building campaigns that can evolve as platforms change.


Event Details

What: Free 90-minute live training on Zoom
Who: Laurel Portié - Advertising Strategist & Founder, Ad Coaching For 7
When: Tuesday January 13, 2026 @ 1:30 PM ET
Cost: Free

WHAT YOU’LL LEARN

By the end of this SPARK Session, you’ll understand:

  • How to structure a focused, multi-layer lead system instead of scattered campaigns

  • The difference between short-term conversions and long-term demand capture

  • Why incrementality matters more than attribution in modern ad platforms

  • How to reduce wasted spend by aligning campaigns with how buyers actually behave

  • How to evaluate ad performance using signals Meta can learn from

The goal: better decisions, clearer signals, and a system that compounds instead of resets.

Register Here for FREE Access